Paper aims sustaining the necessity of adapting studying criteria to the analysed matter and to the times: to the knowledge based economy. It tries to be a proposal to look for profound causes of economic activity results. Methodologically, paper replaces earn marking by the criterion of the place of registering with that Cartesian one of the generating of the plusses of utility. A demonstration of re-assigning results consistence with their adequate source is made on the subject of technology returns. By reinterpreting growth phenomena, the sample points out the role and gains of intellectual activities. Passing beyond the classical period and analyzing by appropriate modern principles, the main conclusion is that all economic actors should grow intellect-intensive inputs in their business.