The aim of the paper is to assess the matching between the universities graduates supply and the labor market demand and to identify potential solutions to challenges universities have to face on the global educational market. Design/methodology/approach-statistical analyze and econometric methods using SPSS, E Views to identify the factors influencing the number of students, the correlation between the number of university graduates and the number of jobs by activity field; the Granger test was used to identify causality; quantitative methods. Findings-the number of students is influenced by the number of universities, GDP per capita, the number of high school graduates; there is a mismatch between the number of university graduates and the number of available jobs on the labor market. There is no Granger causality between the number of high school graduates and the number of enrolled students. Practical implications-optimizing the correlation between economic graduates and available jobs. Originality/value-contributing to lower the informational asymmetry between the educational market and the labor market. Limitations-the proposed solutions have not been testing yet.