As far as the conduct of business is concerned, there is an increasing preoccupation with understanding the complex environment where economic actors carry out their activities. This growing preoccupation manifests itself both in the theoretical area of interest, but especially in the practical one. In order to achieve the objective related to the efficiency of financial results, as well as in order to fulfill social responsibilities, companies organize the production of goods or the provision of services, deal with sales and marketing activities, respectively with post-sale service in a context that involves, nowadays, elements of multiculturalism. In the present article the authors propose to approach the world of business in the stages of the negotiation conduct under the imprint of multiculturalism elements. When companies internationalize their business, they meet new challenges related to the sphere of cultural differences (language, values, customs, behaviors, believes, etc.). Cultural differences and customs regarding the conduct of negotiation can generate different results. Understanding these aspects is fundamental for companies’ management and for companies’ negotiation teams that must demonstrate not only professionalism from the economic point of view, but also a deep knowledge of these elements related to the social sphere. The applied section of this article consists in a questionnaire addressed to ninety students of the Bucharest University of Economic Studies. By means of this questionnaire we have been able to find out how familiarized with the issue of multiculturalism at the workplace (or internship, or educational context) our economic students are. The seven question survey focuses on the students’ perceptions on the importance of multicultural knowledge and approach of business people, as well as the possible benefits for the negotiation process, the employees and the business embracing multiculturalism. Processing the information provided by the questionnaires, the authors of the article have highlighted the need to have a more comprehensive approach to the way in which the new generation (who are entering the labor market) perceive these interferences between the field of economic activity, business communication /negotiation skills and understanding the elements related to culture.