Driven by growing health and environmental awareness, Algeria's biocosmetics industry is thriving, with natural, plant-based products gaining popularity, especially among urban women and youth. Local brands are emerging, leveraging Algeria's rich natural heritage (ghassoul, argan oil, barbary oil, Saharan plants) with a focus on sustainability and artisanal quality. The rise of digital technology and social media necessitates that these companies adopt digital marketing to reach wider audiences and boost brand awareness. Algerian women's long-standing tradition of using natural cosmetic mixtures further encourages local businesses to innovate in this sector. This study aims to provide insights into digital trends in natural cosmetics, helping small businesses refine their marketing strategies and capitalize on this growing market.