This paper aims to reflect the importance of a knowledge management strategy for organisations facing organisational change, as response to crisis. As resource for development, for sure knowledge becomes an inexhaustible power. It is also one of the most important forms of capital - the foundation for innovation and also the drivers that lead to growth and expansion. An organization cannot compete with others in this ever-changing environment without proper knowledge and lack of capacity for renewal. Many managers would like to have a strategic approach in preparing the organisation to avoid crisis. There is a lack of strategic information management and the effect is the degradation of information resources and failure in strengthening employee’s potential. It is vital for the companies to develop a dynamic knowledge management strategy to be integrated into the organization, enhancing the performance of the system and processes. However, organizations need to see knowledge management as a strategy, because knowledge is the key to making the right decisions in guiding the organization. One of the key benefits of approaching knowledge management strategy within organisations is its positive impact on organisational performance, ensuring not only the survival during crisis but even providing a competitive advantage.