Some considerations regarding the new trends in marketing approaches

Mihai Diaconescu
JEL codes: 
M30 - General, M31 - Marketing, M39 - Other.
This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology. In accordance with these aspects, the paper discusses the characteristics of the micromarketing and of the interactive marketing.
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