Strategies of Entering New Markets

Belu, Mihaela
Cărăgin, Andreea Raluca
Publication date: 
JEL codes: 
F21 - International Investment; Long-Term Capital Movements, F23 - Multinational Firms; International Business, M16 - International Business Administration.
Entering new foreign markets may be achieved in a variety of ways. Each of these ways places its unique demands on the company in terms of organizational and financial resources. Most of the times, entering international markets is not a matter of choice but of necessity to remain competitive in new or established markets. Our paper is going to analyze the possibilities that a company has when entering a foreign market, decision that is very important and which involves market assessment and analysis.
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