Issue 46 bis (Year XV) December 2012

Issue number: 
46 bis
Month and year: 
December 2012
Journal year: 
XV
Articles: 
Anghel, Laurenţiu-Dan
Constantinescu, Mihaela
Căescu, Ștefan Claudiu
Relationship marketing with the supply chain a prerequisite for business sustainability
3
Barbu, Andreea Mihaela
Marketing utility and implementation with public services organizations a qualitative study on Romanian market
25
Bortun, Dumitru
Crisan, Camelia
Levels of corporate community engagement who should provide the social license to operate
41
Dumitru, Ionel
Cruceru, Anca Francisca
Căescu, Ștefan Claudiu
The influence of graduates professional experience over general business perception
53
Filip, Alina
Tatu, Cristian Ionuţ
Corporate image in Romanian retail banking market
63
Oprescu, George Şerban
Economic approaches to sustainability and quality of life. an epistemological study
79
Popescu, Ioana Cecilia
Vrânceanu, Diana Maria
Roșca, Mihai Ioan
The role of promotional strategies for small and medium - sized entreprises in sustainable marketing
97
Radulescu, Dragoş Marian
Radulescu, Violeta
Sustainable development in terms of interpreting the human right to a healthy environment
111
Rayo N., Edgar Alan
Institutional isomorphism among nonprofits in cause marketing partnerships
121
Veseli, Nexhbi
Aziri, Brikend
Veseli, Teuta
Are marketing strategies implemented by SME’s in the Republic of Macedonia?
137
Young Researchers: 
Arjoca, Diana
Russia’s investment position in Romania
155
Gug Șipoș, Sebastian
Unemployment as a factor of entrepreneurial activity
169
Woerle, Adrienn
Marketing meets ethics – with the sample of an Austrian chocolate factory
187